Oddbins
603 Wilbraham Road, Chorlton-cum-Hardy,Greater Manchester M21 9AN
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Oddbins is a high-street phenomenon. Exhorting its customers to "be passionate about what you do (and what you drink!)", Oddbins introduced a radically unpretentious way of buying wine by the case. Its shops are informal, staffed by keen graduates who are put through the various levels of the Wine & Spirit Education Trust (WSET) training. Customers are encouraged to taste wines in the shop, venture into unknown territory (oenologically speaking) and to become loyal ’Oddbinites’.
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