Lillywhites is one of the oldest and most famous shops in London, having been founded in 1863. Specialising in sporting goods, the shop has always prided itself on being able to obtain items related to even the most minority sports. Housed in a beautiful early Victorian building on the edge of Piccadilly Circus the shop has attracted the greatest sportsmen, celebrities and royalties for well over a century. Unrivalled in its service and quality, the shop is just as much as an attraction as a working example of an old English department store as it is a place to buy sporting goods.